Our vision is to make running the “Family Business” easier. Women need more leverage. Technology can help.

Are you overwhelmed by parenting and prepping meals while simultaneously planning weekend logistics and managing screentime?  We are too. That’s why we founded Heard It From A Friend. Being the CEO of the “Family Business” is a BIG job, one that we carry with us whether we’re headed to the office or the grocery store. Through more collaboration and an active community of friends helping friends, we can make the job easier.

The “Family Business” and Its “C-Level” Roles

Heard It From A Friend: "Running the Family Business" Infographic

Now that we are signing iPad school policies for our kindergarteners, we’ve unwittingly been promoted to Chief Technology Officer. The introduction of mobile technology represents the biggest sociological change of our time and adds layers of complication to the parenting role.

Women are largely removed from the technology conversation and our interests are underrepresented in Silicon Valley. 90% of software developers and 94% of investors are men. We believe it’s time for women to have a seat at the technology table and a voice in our future.

Better technology can help us to delineate, delegate and automate to make running the ‘Family’ Business easier. This combined with best practices will help women to get more leverage on the home front, making busy family life more manageable and enjoyable for all. It may also be a major step toward helping women advance in the workplace….

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Hear Our Voice

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