Our Vision

To Make ‘Parenting Technology’ Easier

Parenting in the Digital Age can feel overwhelming when navigating the challenges of screen time and social media. Many of us are now functioning as the Chief Technology Officer for our family, but find ourselves unprepared for the job and in need of back up.

We love technology for all its advantages—for how it can make communication easier and brings us endless entertainment. But we’ve also seen how it can disrupt the peace in our households and tug at the parent-child relationship. We believe it doesn’t have to be this way.

While kids may be digital natives and the ‘resident experts’, our goal is flip the message. We help parents to take charge of the technology in their childrens’ lives. Rather than lagging, we want to be leading our kids on this digital journey.   

Our Services

With guided expertise, we help you strike the right balance.

Heard It From A Friend is a resource platform built for parents—everything you need to ‘Parent Technology’ is now all in one place.

We’ve spent hundreds of hours reviewing the latest research from Common Sense Media, Pew Research, and the academic journals…we’ve surveyed the landscape of parental controls, evaluating dozens of options to identify the best solutions…we’ve consulted with parents and experts alike to identify best practices…and we’ve successfully lobbied Apple to give parents better tools for managing screen time. We’ve done this work on behalf of parents everywhere, all to make ‘parenting technology’ easier.

We want to share our expertise to help you turn information into action. We know the feeling of Overwhelm, so Our Roadmaps offer a guided experience to get you up-to-speed, and Our iConcierge services ensure that you get the answers you need.

You never have to go it alone!

Our Roadmaps

Our Roadmaps for screen time and social media give you a clear start and end point. They are designed to help you turn information into action and take charge.

Our Collection

In our collection we’ve selected the best articles published about technology and kids, so you’re always in the know.  We read all the recent headlines and latest studies, so you don’t have to.

Our Texting Line

Our Texting Line ensures that you never have to go it alone. We’re always available to answer questions and point you in the right direction, any time you need.

iConcierge Services

Our iConcierge Services provide personalized consulting to set you up with the best tools to meet your family needs. By the end, you’ll be up and running.   

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