Making Our Everyday Better with Technology

Be The Change You Want To See

Dear Friends,

One of the most motivating reads of all time, Tara Mohr’s book, Playing Big, challenges us to Be the Change We Want to See. In that spirit, Heard It From A Friend is diving in. Over the last year, we’ve relished the outbursts of enthusiasm, from looks of wonder to fits of giggles, when women discover and master a new tech skill.

As busy CEOs of the “Family Business,” we need all the efficiency we can get in running our households and family life more smoothly. So now, with every Friend Letter, we’re aiming for a Heard It From A Friend high five. In under 30 seconds, we’re serving up your boost with a shot of video. Showing is always better than telling, and we hope you always learn something new.

Here’s to Being the Change We Want to See in 2018!

With best wishes,

Julie Paul
Founder and CEO

Be In The Know
Will Apple’s Investors Hold Their Feet To The Fire?

There is a big brouhaha brewing right now.  Receiving an open letter of criticism from your shareholders is a public skewering most companies hope to avoid. Recent activism may provoke more accountability from our “favorite” tech companies. Here are the Points:

  • Twitter, Facebook and Apple investors are turning up the heat calling for changes to address concerns that they are not doing enough to protect children (and society at large) from the addictive nature of devices and the harms of social media.
  • Two of Apple’s shareholders who hold $2 billion in stock, want Apple to study the impact of excessive phone use on mental health and to develop software that would enable parents to limit kids’ iPhone use.  
  • A Silicon Valley reckoning has been in the works for many months with former executives on record expressing regret and advocating for change:
    • Facebook’s first president Sean Parker said in an interview, “God only knows what it’s doing to our kids’ brains.”
    • Tony Fadell, a former Apple executive, said after seeing families at resorts spending more time on their devices than with each other,  “Just like we need a scale for our weight, we need a scale for our digital lives.”

While Mark Zuckerberg has vowed to fix Facebook, Apple’s response was, “We lead the industry by offering intuitive parental controls built right into the operating system.” Hmmm, I’m not sure parents agree they’re intuitive.  At last count, I estimated 393 steps to setup parental controls for the 5 devices I manage. They did say they have future feature enhancements planned.  More on that to come…



“God Only Knows What It’s Doing to Our Kids’ Brains,” by Ellie Silverman, The Washington Post, November 9, 2017

“Tech Investors Speak Up” by Roger MacNamee, The Guardian, January 13, 2018

Investors Call for Facebook, Twitter to Take More Responsibility” by  Nitasha Tiku, Wired, January 11, 2018

“Apple Will Address Kids Kids iPhone Addiction with Enhanced iOs Parental Controls,” by Jeremy Horwitz, Venture Beat, January 9, 2018

From Our Collection…

Boost Your Tech Savvy – Tech Tip #3
iPhone Control Center: How to Easily Customize Yours for Everyday Tasks

As CEOs of the “Family Business,” we run command central, often from our kitchens. We make family life happen from planning and logistics, to celebrating holidays and stocking up on toilet paper. We need the best tools at our disposal on command. In Control Center you can access flashlight, calculator, timer, camera etc., all with just the swipe of a finger from the bottom of your Home Screen.

Now in iOS 11, you can customize Control Center:

Step 1: Go to Settings, Select Control Center

Step 2: Select Customize Controls

Step 3: Select the tools you want quick access to

It’s that Easy!

Our seconds become minutes, our minutes become hours, hours become our life. Get Boosted!

Be In The Know
Here’s To Being The Change We Want To See!


I loved sharing this with my girls–they were really intrigued. CVS came out with a stunning announcement last week: they will no longer use airbrushed images to promote its private-label beauty products sold in their stores.  WhAAAT?  That’s right, here are the Points:

  • In recognition of women’s activism this past year, CVS is taking a major step towards releasing women from the stranglehold of perfection by quashing the long-standing practice of photoshopping images used in marketing.
  • CVS has created package labeling to indicate with a “beauty mark” symbol that images have not been materially modified. They are asking major beauty brands such as L’Oreal and Maybelline to follow suit.  
  • CVS has defined materially altered images as “changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.”
  • Senior executive Helena Foulkes says,“We felt it was important to be as transparent and authentic as possible with the women who come into our stores…we want to make beauty something that makes women feel good, as opposed to not good enough.”

In my esteem, CVS has gone from a drug store around the corner, to a company who gets me, has brand values I want to embrace and whose business I want to support. Buying nail polish has never felt so good :).

Join over 19 million viewers to see one of the most amazing videos ever, showing how impossible our beauty standards have become…



“Airbrushing Meets the #MeToo movement. Guess Who Wins.” by Vanessa Friedman, The New York Times, January 15, 2018

Dove Evolution October 6, 2006

Make Your Voice Heard

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Invite By Invitation

We’re busy building a platform to connect women around running the “Family Business” and to make our everyday better with technology. Our membership-based community will be launching soon, but we’re starting now with our weekly Friend Letters to give you a peak at the useful resources we’re collecting and assembling.

We hope you come to think of our Friend Letters fondly, like getting together with friends for Friday lunch. Because this is a community built by friends for friends, we value your opinion and would love any feedback to help us to continue to zero in on what matters to you most.

We have also made it super-easy for you to invite your circle to Be In The Know and to Boost Your Tech Savvy. In one click and a few keystrokes, you’ll be on your way to helping women get more leverage and to BFF status–we always like to give our friends credit :).

It’s time to make technology a part of our every day conversation, and we invite you and your friends to join in the collaboration around running the “Family Business“. We know we always get the best information from our friends…

Invite Friends!


To sign up for Friend Letters, click here.


©2023 Heard It From A Friend

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