Social Media at a High Level

Dear Friends,

We set out to get to the bottom of social media, and what we need to know about it for our kids. With so many provocative headlines warning parents about the dangers of social media alongside others extolling its benefits, it’s no wonder we have whiplash.

Our Heard It From A  Friend team took the social media challenge, diving into dozens of studies from Common Sense Media’s to Pew Research’s latest to get at the facts. We’ve cut through all the data and statistics to serve up what you need to know in short form, while also providing you with a roadmap.

Here we aim to give you a better understanding of the issues surrounding social media and how to navigate both the perks and the pitfalls with your kids. We’re here to answer questions – just text us at: 8-HIFAF-GOT-U!

With best wishes,



Julie Paul, Founder

Current Statistics on Social Media


What is Social Media Today?

Online Profiles:

These are your child’s posts – what they choose to share in their online world. Posts and Feeds are ‘permanent’ whereas Stories disappear within 24 hours.


They can see all of your child’s online activity and social connections. They can also initiate contact with your child directly unless otherwise blocked.


Teens can message on all the major platforms to stay in regular contact with friends. Snapchat is notorious for its disappearing images.

Location Sharing:

Some of the major social media apps track users’ locations to help them connect with friends. Snapchat’s feature, Snap Maps, will even allow your child’s friends to track their physical whereabouts on a map.


Find new people to follow and more posts based on your interests through Instagram Explore; use Snapchat Discover to see what your friends are up to and get the latest news.


Teens form private groups with their friends for intimate conversations and join public groups when seeking people with similar interests.

Online Dating:

Popular dating apps link to Facebook or Instagram feeds, giving the curious more information.

The Key Takeaways

Teens now prefer texting to spending time together in-person.

  • 35% of teens would rather text
  • 32% would rather spend time together in-person

All the major social platforms have built-in messaging functionality, which is playing an increasing role in how teens use social media.

The evidence shows that social media use can increase social connection up to a point.

Healthy social media use is directly tied to the:
  • Amount of time spent; happy teens max out at 35 minutes on YouTube and Instagram, and 32 minutes on SnapChat
  • Number of platforms used; happy users are active on no more than two platforms

Our youth today is ‘The Loneliest Generation’,  it’s a big question why?

Experts cite two main hypotheses behind this:
  • Constant busyness is interfering with our youth’s ability to build meaningful relationships
  • Screen time is the most likely culprit behind the decline in the well-being of our youth, as it can create isolation and interfere with sleep

Until more definitive research is available, parents are well-advised to be mindful of both.

The downside risks of social media are increased for teens who are:

  • Uncomfortable with their social standing
  • Inclined toward social comparison
  • Heavy users – defined as more than two hours per day
  • Frequent posters of selfies; body image awareness images can arise
  • Struggling with existing mental health issues

Even for teens with low social emotional well-being   , social media has both positives and negatives.

These teens are:

  • 3x more likely to say that social media makes them feel less depressed and less lonely
  • More at risk for cyberbullying and feeling excluded

Social media often interferes with sleep, which is a major component of health and well-being.

  • 26% of teens rarely put their phones away at bedtime and 20% check their phones in the middle of the night
  • Teens have a hard time shutting it off, and the blue light exposure from the phone further delays sleep

Other trends parents should be aware of:

  • Cyberbullying is on the decline, but exposure to hate speech is on the rise
  • 1 in 4 teens receive inappropriate text messages
  • Pornography is easily accessible on YouTube, Instagram and Snapchat

‘Parenting Technology’ is much easier when parents take the time to institute a Family Agreement.

The benefits of a Family Agreement  (found in Best Tools) include:
  • Setting boundaries around when teens can use social media, how many platforms they can use, and what’s the right amount of time
  • Making sure you’ve discussed what’s appropriate to share and what to do if something happens that makes your teen uncomfortable
  • Voicing your concerns and collaborating with your teen to come up with guidelines that work for your family

The Children’s Online Privacy Protection Act, or COPPA, prohibits social media sites from collecting personal data from children under 13 without parental consent. Instead of fulfilling the onerous requirements to obtain parental consent, social media companies elected to set 13 as the minimum age to use their platforms.

While it’s not illegal for children under 13 to use social media, there are the privacy and appropriate use concerns to consider. According to child psychologists, children under 12 are typically not developmentally ready to handle the complexities that arise with social media from posting etiquette and oversharing, to analyzing truth and validity.

A child’s readiness depends on his or her level of maturity and how prepared he or she is to handle the responsibility. Parents are well-advised to educate themselves and their children on the potential issues and be prepared to regularly engage with their children to discuss social media use. See our Best Practices for Social Media.


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